HOTTER SHOES
GET COMFORTABLE
This campaign shines a light on the absurdity of negative perceptions attached to female ageing.
The way we feel about ourselves doesn’t change as we move into the 50+ age bracket. But other people’s perceptions of us do change.
Age is the lens through which we are perceived, through which we are judged or discounted.
This campaign empowers women to live their lives fully and wholeheartedly, without fear of judgement.
Traffic to site 87% increase at launch. Sales up by 20%.
Directed by Phoebe Arnstein, Pulse
