For our agency Christmas card, we created a social idea with cultural impact that resonated with the creative community

Partnering with typographer Rick Banks, we launched ‘Write off Trump’ - by releasing a font that we sold for a devilish £6.66.

Proceeds supported charities fighting Trump’s effects: Hope Not Hate (anti-racism), TellMama (anti-Islamophobia), and Fawcett (gender equality).

The font raised thousands worldwide, even in the US.