GOOD BRAINS FOR GOOD BRANDS
#FUNDAFUTURE
Remember Covid?
Helped set up Good Brains for Good Brands. A force for good in the midst of the global crisis. It partners out of work creatives with charities, who deperately need to raise awareness and money.
The first campaign was for Beam, the online platform which raises funds to support homeless people back into the workplace.
Secured half a million free media space around London
For too long, homeless individuals have been seen as a burden on the economy. But in reality, they are an untapped workforce, ready and willing to contribute.
#FundAFuture was created to shift perceptions and drive action. The campaign spotlighted the potential of homeless people as a solution to the UK’s skills crisis, calling on businesses and the public to invest in their future and, by extension, the country’s economic recovery.
Social Push
We pushed out new job needs in a different sector each day, along with the individuals who were ready and eager to work in these roles.
